The independent marketing inspection
Your marketing looks busy.
Your results say otherwise.
In a world where anyone can produce polished marketing output, Clarkson Digital checks whether the thinking behind your PPC, SEO, website, offer and conversion journey actually holds commercially.
Get inspected — £150
See how it works
17+ years
Independent
Straight verdict
An inspection of your marketing from demand to return, in a market where it has never been harder to tell real expertise from something that only looks the part.
Sound familiar?
You're spending on marketing. You can't tell what's actually paying you back.
From the outside the business looks active. Ads run, the site gets traffic, someone's on a retainer. But the return isn't clear, and the same questions keep coming back.
Why aren't we getting enough leads when we're spending this much?
Why does the website get traffic but not convert?
Is the agency doing a good job, or just sending reports?
Should we spend more, rebuild the site, or change agency?
Is this proposal sitting in my inbox actually worth saying yes to?
Why does the marketing feel busy while growth feels slow?
What an inspection covers
Return isn't won at one step. It's the quality of the whole chain.
Generate the results first and I'll pay you? That's backwards.
By the time the results are in, the money is already spent. You don't pay a structural engineer after the building falls down. You pay them to tell you it will, before you build.
That's the inspection. I tell you where your marketing holds and where it breaks, and why, before you commit the spend, so you stop paying to find out the hard way.
Start small. Go further only if it's worth it.
01
The Inspection
£150
Send me what you're weighing up. You get a straight independent verdict: worth it, not worth it, or here's what I'd do instead. Credited toward the full review.
02
The Full Review
£495
When it's not one decision but the whole chain. A senior look across activity, site, traffic, offer and measurement. Your £150 credits in.
03
Priority Sprint
from £1,500
Act on the highest-priority fix, delivered by trusted partners under my oversight. You never hire or manage anyone.
04
Ongoing Support
Retained
The steady senior hand once trust is real. Monthly direction and inspection, without a full-time hire.
Sometimes the honest answer is: you don't need me. I'll tell you that too.
I don't earn more by finding problems, and I don't profit from what you decide to do next.
That's the point of an independent inspection, and it's why the verdict is worth having. If the work is worth doing, I'll be upfront about the cost. If it isn't, I'll say so.
Straight commercial thinking from someone who's seen it before.
We'd run Google Ads for years without knowing if they worked. After the review we had a clear picture of what to fix. Within 90 days our cost per sale dropped, sales were up, and we cut a lot of wasted spend. The business has doubled since.
Ecommerce Manager, B2B and B2C environmental products
We were about to spend twenty thousand rebuilding our website. The review showed the website wasn't the problem, the offer and the conversion journey were. That one insight saved us a fortune.
Senior Manager, spill control distributor
What I valued most was working directly with someone senior, not a junior account manager. Michael understands a commercial situation immediately. Having him as regular support is where things changed.
Business Owner, fireplace retailer
Built for the right businesses. Not for everyone.
Good fit
You're already spending and not seeing enough return
You want direct senior input, not a junior team
You'll look at the whole picture, not one channel
You want to know what's worth acting on before you spend
Not a good fit
You have no budget and want free advice
You only need social posts or basic design
You want someone to take instructions, not give direction
You're not open to changing your site, offer or process
Image placeholder
Michael Clarkson
I've spent more than 17 years in digital marketing and commercial growth, both inside businesses and as an outside specialist. That mix is the point.
My value is the trained eye across the whole chain, from demand to return. Years of seeing where businesses lose money between spend and return means I can tell you where it will break, and why, before you commit.
You work directly with me from the first conversation. Where hands-on work is needed, trusted partners deliver it under my oversight, so you never hire or manage anyone.
Google Ads
SEO
Ecommerce
FAQ section heading placeholder
What do I get for £150?
We already work with an agency. Can you still help?
Why pay when I can just ask an AI tool?
Do you guarantee results?
Can you do it cheaper?
Free scorecard
Not ready for the inspection? Start here.
Demand
Product and offer
Traffic
Conversion
Customer experience
Return
Take the Marketing Reality Check
Stop paying to find out the hard way.
Send me what you're about to spend on. I'll tell you where it holds, where it breaks, and what's worth acting on, before the money's gone.
Get inspected — £150