Clarkson Digital
Privacy policy
This notice explains what personal information Clarkson Digital collects, why it is used, who it may be shared with and the rights available to you.
Last updated: 10 July 20261. Who we are
Clarkson Digital provides independent marketing review, consultancy and related digital marketing services. For the purposes of UK data protection law, Clarkson Digital is the controller of the personal information described in this notice.
2. Information we collect
Depending on how you interact with Clarkson Digital, we may collect:
- Identity and contact information, including your name, business name, job title, email address and telephone number.
- Enquiry and project information, including your website address, marketing concerns, budgets, performance information, messages and documents you choose to provide.
- Booking information, including meeting details submitted through a scheduling service.
- Transaction information, including service purchased, payment status, invoices and accounting records. Payment card details are normally handled by the relevant payment provider rather than stored by Clarkson Digital.
- Technical and usage information, including IP address, browser, device, approximate location, pages visited, referral source, timestamps and interaction data.
- Advertising attribution information, such as campaign parameters, Google click identifiers and whether an enquiry or booking followed an advert.
- Correspondence, including emails, calls, meeting notes and follow-up communications.
Please avoid sending special category or highly sensitive personal information unless it is genuinely necessary and has been specifically requested.
3. How and why we use personal information
| Purpose | Typical information | Lawful basis |
|---|---|---|
| Responding to enquiries and arranging calls | Contact details, business details, enquiry content and booking information | Legitimate interests in responding to a business enquiry and taking steps at your request before entering a contract |
| Providing the Marketing Second Opinion, consultancy or other agreed services | Contact, project, performance, transaction and correspondence data | Performance of a contract, or steps requested before a contract |
| Managing payments, invoices, tax and business records | Identity, contact and transaction information | Contract and legal obligation |
| Operating, securing and improving the website and services | Technical, usage and security information | Legitimate interests in running a secure and effective business; consent where required for non-essential tracking technologies |
| Measuring advertising and campaign performance | Usage, attribution and conversion information | Consent where required for advertising or analytics technologies |
| Relevant business follow-up and direct marketing | Business contact details, enquiry history and preferences | Legitimate interests where permitted, or consent where required |
| Establishing, exercising or defending legal claims | Relevant contact, project, transaction and correspondence information | Legitimate interests and legal obligation where applicable |
Where processing relies on legitimate interests, Clarkson Digital considers whether those interests are necessary, proportionate and reasonably expected, and balances them against your rights and interests.
6. International transfers
Some technology providers may process personal information outside the United Kingdom. Where this creates a restricted international transfer, Clarkson Digital relies on a lawful transfer mechanism, such as UK adequacy regulations or appropriate contractual safeguards, and takes reasonable steps to ensure the information remains protected.
7. How long we keep information
Information is kept only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, security and dispute-resolution requirements.
- General enquiries that do not become client work: normally up to 24 months after the last meaningful contact.
- Client, contract, invoice and project records: normally up to six years after the relationship or relevant financial period ends, unless a longer period is required for an active dispute or legal obligation.
- Marketing contact records: until you opt out, the purpose expires or the information is no longer accurate or useful.
- Cookie and advertising data: according to the relevant consent choice, cookie lifespan and provider retention setting.
Information may be securely deleted or anonymised earlier where it is no longer needed.
8. How we protect information
Clarkson Digital uses proportionate technical and organisational measures designed to protect personal information from accidental loss, misuse, unauthorised access, alteration or disclosure. These may include access controls, strong authentication, secure cloud services, software updates, limited access and appropriate supplier arrangements.
No internet transmission or storage system can be guaranteed to be completely secure. If a personal data breach creates a risk requiring notification, affected individuals and the relevant authority will be informed as required by law.
9. Your data protection rights
Depending on the circumstances, you may have the right to:
- ask for access to the personal information held about you;
- ask for inaccurate or incomplete information to be corrected;
- ask for information to be deleted;
- ask for processing to be restricted;
- object to processing based on legitimate interests;
- object at any time to direct marketing;
- receive certain information in a portable format; and
- withdraw consent at any time where consent is the lawful basis.
These rights are not absolute and may be subject to legal exceptions. To make a request, email mick@clarksondigital.co.uk. Clarkson Digital may need to verify your identity before responding.
Clarkson Digital does not use personal information to make solely automated decisions that produce legal or similarly significant effects.
10. Marketing communications
Clarkson Digital may send relevant business communications where permitted by law, including follow-up connected with an enquiry or existing business relationship. Consent will be obtained where it is required.
You can stop marketing communications at any time by using an unsubscribe option where provided or by emailing mick@clarksondigital.co.uk. A minimal suppression record may be retained to make sure your opt-out is respected.
11. Questions and complaints
Please raise any privacy concern first with Clarkson Digital using the contact details below. Data protection complaints will be handled fairly and a complaint will be acknowledged promptly and no later than 30 days.
You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority. Visit the ICO complaints service or call 0303 123 1113.
12. Changes to this policy
This policy may be updated when services, technology providers or legal requirements change. The latest version will be published on this page with a revised “last updated” date.